Overcast
Overcast
Overcast
Product Design
Year
2021
Client
Lighting Competition
Overcast is a lighting system that creates a natural and emotional shopping experience for produce. It uses high-contrast spotlights to highlight the fruits' colors and details, and soft ambient light to illuminate the customers. The spotlights are recessed into a cloud-like form that reduces glare and evokes a sense of calmness and imagination. Overcast is designed to be eco-friendly, durable, and modular, making it easy to install and adapt to different store layouts. Awarded 1st Place and Citation for Presentation.