About me

About me

About me

About me

Portrait of Derel Shell
Portrait of Derel Shell
Portrait of Derel Shell

Hardware and Software Designer making things made to be loved.

Learn fast. Simplify. Delight.

Hardware and Software Designer making things made to be loved.

Learn fast. Simplify. Delight.

  • t'death

  • t'death

  • t'death

My experience

I love a challenge.
I love learning.

I love products.

I love a challenge.
I love learning.

I love products.

I love a challenge.
I love learning.

I love products.

June 2023 — Present

Holm, Head of Product

Led design initiatives across UI/UX, product development, branding, and marketing, significantly enhancing project coherence and design quality. Spearheaded user research and iterative design processes that increased user engagement by 30% through improved usability and functionality. Developed comprehensive style guides and UI libraries, ensuring brand consistency across multiple product lines. Promoted best practices in human-centered design, enhancing team productivity and innovation.

June 2023 — January 2024

2023-2024

Product Refinery, Industrial Designer

Managed end-to-end design processes, collaborating closely with engineering teams and clients to integrate aesthetic and functional design aspects seamlessly. Led projects that resulted in a 20% reduction in production costs through intelligent material selection and design optimization. Enhanced client deliverables by implementing advanced surface modeling and rapid prototyping, resulting in a 25% faster time-to-market for new products.

June 2023

Outpost, Freelance

Directed the art and design of Keyshot product renders, improving client satisfaction and product realism through advanced graphical techniques.

January 2023 — June 2023

Blend, Contract

Conducted comprehensive user research, translating findings into design solutions that directly addressed consumer needs and preferences. Collaborated with clients to ensure that designs were manufacturable at scale, aligning closely with industry standards for mass production.

2018-2023

Purdue University - BFA, Industrial Design

At Purdue University, I learned to design innovative products and services. I worked with industrial designers and project managers from Delta Faucet and Hasbro. I create experiences that benefit people and society, and I tackle challenges with optimism and initiative.