Magnetic Brush System — a versatile brushing tool that lets users switch between four different brushing options with one handle.

Blend

Blend

Blend

Magnetic Brush System — a versatile brushing tool that lets users switch between four different brushing options with one handle.

9/10

wavers

use

multiple

brushes.

9/10

wavers

use

multiple

brushes.

9/10

wavers

use

multiple

brushes.

The current brush options fail to meet the needs of wavers, who require versatility and mobility in their styling tools.

User Pain Points

User
Pain
Points

User Pain Points

Adaptability

Separate tools

The current user journey for wave brushes is complex and fragmented. Users have to switch between multiple brushes with different firmnesses to achieve their desired wave results. This creates confusion and frustration for the users and reduces their satisfaction.

Portability

Large footprint

One of the main pain points for users is the lack of portability of wave brushes. They need to use different tools for different purposes, but they can only carry a limited number of brushes with them. This restricts their flexibility when they are on the move.

Durability

Cracking

The current wave brushes have a flaw in their design. They are made of wood, which is a traditional material that does not suit the curved shape of the brush. When the brush gets wet, the wood expands and contracts, causing cracks in the brush over time.

Ergonomics

Uncomfortable

The current user experience is unsatisfactory, as the users struggle with the fatigue on their hands caused by the uncomfortable form of the brushes. This prevents them from brushing for the optimal duration and achieving the best results.

Concept
Development

Concept
Development

Concept
Development

I selected this concept for its flexibility and practicality. Flipping is a form of decision-making. It implies action and agency. This concept intuitively empowers users to manage their progress with a simple flip.

The right feel.

Optimized geometry for cost efficiency and stability. Enhanced ergonomics and minimized dimensions by removing sharp edges and excess volume.

Size + weight.

Height: 120mm (4.72 in)

Width: 75mm (2.95 in)

Depth: 28.5mm (1.12 in)

Weight: 120 grams (4.23 ounces)

A form of attraction.

One handle — 4 modes. The hard/silicone head detangles and stimulates the scalp, while the soft/medium head improves and smooths the user's waves.

Heart felt materials.

Blend is made from a three-part mold with SEBS, PA6-GF15 (annotated left to right) and a magnetic polymer. SEBS adds comfort and impact resistance. PA6-GF15 is a strong and premium nylon.

tuft love.

Blend's form defines the tuft pattern — engineered to be as close as possible to increase user efficiency.

Shower proof.

Blend's quad ventilation system — passively circulates air and prevents moisture buildup. This protects the bristles and lowers bacterial growth.

What's in the box.

Handle.
Soft/Medium head.
Hard/Shower head.
Travel case.

Handle. Soft/Medium head. Hard/Shower head. Travel case.T

Color and finish.

The finish evokes a refined and expressive palette. The monotone aesthetic appeals to a broad audience, while the contrast between matte and satin surfaces adds visual interest.

Coming to market soon.

Patent pending design — coming to market for online retail and commercial stores soon.